I am a massive sucker for a clever marketing campaign, and when I heard that YSL were releasing a lightweight, yet high coverage foundation, that had the lasting power of Estee Lauder Doublewear, yet the lightness of Giorgio Armani Maestro foundation, and that there was some mythical crazy waiting list for this stuff, I was obsessed. Like I always am. First up, let me say, whatever waiting list the marketing guys talked about, there was zero wait for this in my part of london. I actually got it early, and no one else had bought it, or was on any sort of list. As Public Enemy say, don't believe the hype. Not calling YSL liars of course, but there's some damn creative marketing talk at work here!
YSL Fusion Ink Foundation - BR20
So what else do they say about this foundation that makes it such a jizz-worthy marketing talk dreamboat....
What it is:
A revolutionary, fine-as-ink foundation with broad spectrum SPF 18 that perfects the skin while it wears weightlessly for 24 hours.
What it does:
Get all-day comfort, broad spectrum sun protection, and a soft-matte finish with this featherweight foundation that suits every skin type. Its innovative hybrid stain technology provides a lightweight yet high-coverage formula, and its exclusive extendable polymers offer buildable coverage that lasts for a flawless finish.
Special sweat and sebum-controlling agents allow for 24-hour of coverage—even through humidity or heat, and its sensorial and volatile dry oil complex allows it to set in seconds. Formulated with pure-micro-coated pigments, it delivers lasting, radiant color, and the face-zoning applicator allows you to perfectly apply it to the face for precise, easy-to-use application that’s never cakey or heavy.
So what do I say....
Well....here's the thing. When I was testing this, I had one other foundation in mind, in regards to the claims made by this foundation, and that was Estee Lauder Doublewear. The reason is, Doublewear is used by thousands of women as their holy grail. Personally I dislike it hugely, as the finish is somewhere close to corpse paint, totally flat, lacking in dimension, and just....unreal. Saying that, it's a fantastic formula, as this foundation has taken me through dj gigs and sweaty concerts and festivals from morning till night, and it sticks like glue and you can rely on it like no other foundation that claims to be lasting. Swings and roundabouts.....so to speak.
So does YSL Fusion Ink match up longevity wise. No, it doesn't, it will rub off, there will be elements of wear that become apparent as your day goes on, because ultimately, the two foundations are hugely different beasts.
Fusion Ink is a lovely foundation, but it's not a substitute for the major coverage and longevity of Doublewear, so don't expect the same. It is a very thin formula, and it dries in seconds, but provides a very decent level of coverage in one layer. If you need more coverage in places, just dab the wand over those areas and work the foundation in using a buffing brush in circular motions. I have tried with and without primer and I would say, if you are oily like me, you do need to use primer, because it keeps off the shine that does eventually break through, and will, if you rub your nose or blow it, transfer and wear off. However, if you get caught in a shower or sweat, and don't rub your face, this stuff stays put quite wonderfully, and unlike doublewear, you have a velvety matte finish that has an ethereal glow, blurs imperfections quite successfully and does last, even if you might need a little touch up with powder towards the end of the day.
So, it's good, it's great, but it's not perfect and it's not infallible, but what it does bring is a very decent coverage, a light as air feel, and a beautiful matte finish that lasts longer than your average matte foundation. I recommend you take advantage of their seven day free trial to see whether you like it or not, given that it's an expensive item at £30, you want to know you're not just doing what I do, which is get blinded by the flashing lights of 'NEW ITEM!!! BEST THING EVER!!! YOU WILL LOOK LIKE CARA IN MINUTES!!!' then go home and cry yourself to sleep because you can't pay your rent.
This does happen. Every month. I rule.
YSL Fusion Ink Foundation - BR 20 - Swatch and blended
So there it is on my arm. Yes the photos is blurry and crappy, but you don't come here for my obsessive efforts at being the worlds best blogger i'd wager. I like to think of myself as the John Bender of the blogging world, as in, I pretend I don't care, but I obviously do, but that still doesn't mean I give a toss enough to buy a camera.
The Breakfast Club - Bender = AMAZE
You will notice in the swatch, btw, that BR20, which is the palest of all the Beige Rose shades, is a bit dark. I tried B10, and looked alarmingly yellow, whereas Beige Rose, is less yellow, but leans A LOT more yellow than my YSL Teint Touch Eclat foundation, which is a perfect match, but crap on my skin. Honestly, total crap, I look like i've been rubbing sunflower oil on my face. Nil points! This though, it does a pretty great job, and although it won't fix a broken heart, it goes some way to making you look less you've been crying all night....
If you'd like to be part of the YSL Fusion Ink party, you can pick it up direct from YSL here , or House of Fraser, Boots or Debenhams for £30.50.